Search Dominance Program

We ran a full SEMrush competitive analysis and live AI citation test across all major platforms. The findings paint a clear picture:

• Hytera is ranked 180,996 in the UK — behind Kenwood (41,426), Motorola (45,971), and Icom (66,271). A single-person radio shop (radio-solutions.co.uk) gets 6x more organic traffic.
• 75% of traffic is brand terms — people who already know Hytera. Zero rankings for core category terms like “DMR radio”, “two way radio”, “ATEX radio”.
• ~15% of traffic comes from SPAM keywords — the download center page appears compromised, ranking for completely unrelated adult content terms. Needs immediate investigation.
• AI citation rate is 33% (5/15 prompts scored 2+). Hytera is completely invisible on 7 of 15 tested prompts. Motorola appears in 10 of 15.
• Nobody is running SEM — Hytera spends £22/month. Competitors aren’t bidding either. Wide-open market for £2–4K/month.
• ATEX is the one bright spot — Hytera is the primary citation for ATEX/hazardous environment queries (score 3). This vertical should be protected and expanded.

• Scope expanded from GEO-only to GEO + SEO + SEM — the organic gap is too large to ignore, and the empty SEM market is immediate revenue.
• Aggressive parallel execution — all three workstreams run simultaneously from Day 1. 6-week sprint, not 8-week sequential phases.
• Subdomain strategy confirmed — hyetera-geo.sterlingai.sg for staging, testing, and stakeholder demos. Zero risk to production rankings.
• 48-hour content review SLA — identified as the critical path risk. Recommend Hytera designate a single approval authority.
• GEO research applied — latest techniques integrated: triple JSON-LD schema stacking (1.8x more citations), 7–14 day content refresh (not monthly), Reddit/Perplexity strategy (46.7% of Perplexity citations from Reddit), and statistics-first content (+41% AI visibility).

• ✅ Baseline Audit Report — SEMrush UK data for Hytera + 4 competitors, 30 keyword analysis, 15-prompt AI citation test, combined SEO+GEO gap analysis
• ✅ HP785 GEO Demo Page — fully optimized product page with JSON-LD @graph (Product, FAQPage, BreadcrumbList, SpeakableSpecification, Organization), information nuggets, question-format headers, toggleable annotations
• ✅ Client Presentation — interactive pitch deck with animated counters, citation heatmap, CSS bar charts, and competitive comparison
• ✅ Project Outline v2.0 — aggressive 6-week parallel plan with GEO/SEO/SEM workstreams, KPIs, Hytera team requirements, risk register, and definition of done
• ✅ Project Hub — this page, linking all documents with company information
• ✅ All pages restyled to match the site design system (green accent, light theme, consistent nav/tables/footers)
• ✅ GEO Development & Managed Service Proposal — 16-page client proposal with Sterling AI branding, 40-page site architecture, monthly phases, tiered SGD pricing, KPIs, and competitive gap matrix
• ✅ Full Site Audit — 500-URL crawl of hytera.com/eu, GEO readiness scoring (14/150 = 9.3%), schema analysis, technical issues, and complete URL inventory
• ✅ Technical Requirements — internal dev spec with 5 page types, content schemas, component inventory, QA checklist, and 2-week sprint plan
• ✅ 40-Page Inventory JSON — structured source of truth mapping all pages with priorities, status, schema types, and source content

• ▢ Investigate download center SPAM — check for injected content, parasitic SEO, or compromised pages
• ▢ Deploy llms.txt at hytera.com/eu domain root
• ▢ Update robots.txt — allow GPTBot, PerplexityBot, ClaudeBot, Google-Extended
• ▢ Share presentation + baseline report with Hytera stakeholders for buy-in
• ▢ Hytera to provide: CMS access, Google Search Console, GA4, product spec sheets

• ▢ Rewrite all 6 product pages to GEO template (information nuggets, question headers, 40–60 word answer blocks)
• ▢ Deploy triple JSON-LD schema stack (Article + FAQPage + Product) on every product page
• ▢ Create “What is DMR?” pillar page — target “DMR radio” (480 vol, currently not ranking)
• ▢ Create “ATEX Radio Guide” page — target “ATEX radio” (170 vol, £2.12 CPC)
• ▢ On-page SEO: title tags, meta descriptions, internal linking, image optimization
• ▢ Set up Google Ads account + build initial campaign structure (Brand + Non-Brand)
• ▢ Hytera to provide: 2–3 named technical authors, high-res product images, case study data

• ▢ Build 4 technology pillar pages (DMR, TDMA, IP Ratings, ATEX)
• ▢ Build 4 industry vertical pages (Oil & Gas, Public Safety, Hospitality, Construction)
• ▢ Build 3 comparison pages (Hytera vs Motorola, HP785 vs HP705, DMR vs Analogue)
• ▢ Deploy 120+ FAQ entries in FAQPage schema across all pages
• ▢ Launch SEM campaigns — Google Ads + Microsoft Ads live
• ▢ Begin Reddit community presence (r/amateurradio, r/dmr) for Perplexity citation strategy
• ▢ Wikipedia audit — draft updates for Hytera entry
• ▢ First full GEO citation re-test (15 prompts × 5 platforms) vs baseline
• ▢ Establish 7–14 day content refresh cycle with semantic updates

• ▢ Monthly citation test (15 prompts × 5 platforms) + unified GEO/SEO/SEM report
• ▢ Monthly stakeholder review call (30 minutes)
• ▢ 7–14 day content refresh with semantic updates (not just timestamps)
• ▢ SEM bid optimization, ad copy testing, budget reallocation
• ▢ Quarterly competitor benchmarking + FAQ audit
• ▢ Target: 65% citation rate, +60% organic traffic, 5:1 ROAS by Month 6